Understanding Sub-titles

John Avis by | January 2, 2008 | eBay and PayPal

Looking at eBay listings it seems a lot of people misuse the 'sub-title' field.

Filling this field with keywords is usually a waste of money as they will not be searched unless potential buyers specify searching titles and descriptions indstead of the default of titles only.

The true value of this field is in displaying information that might persuade a buyer to click on and look at your item.

For example, putting something like "Free Postage" or "Hurry, last one!" in this field could be advantageous. That is, if you didn't have room to put that message in the title.

Remember sub-titles are an optional service and have a fee so only use them if there is a good point to it.

Save your title for important keywords and use sub-title only if you run out of room and have an important message!

Related Posts

eBay and PayPal

Three tips to pay as little as possible when shopping on eBay Australia

by John Avis | June 6, 2018

There's plenty of cheap items on eBay Australia but sometimes you can pay even less with a little bit of work.

eBay and PayPal

Getting annoyed with sellers taking advantage of eBay's multiple variations listing option

by John Avis | June 19, 2015

It's been a while since I posted one of my rants about eBay but there has been something annoying me for some time now. eBay have a feature where sellers can list multiple variations of an item, each with a different price.

eBay and PayPal

eBay Tip: How to find what best offers have been accepted

by John Avis | September 10, 2011

Have you ever been interested in buying an item on eBay that is available as "Best Offer", where there is multiple quantities on offer and some already sold, and you want to see what the other people have paid?


There are no comments yet. Be the first to leave a comment!

Leave a Comment
ASP.NET Html Forms ASP.NET MVC ASP.NET Web Forms ASP.NET Web Pages Bootstrap C# Classic ASP Cool Websites Databases eBay and PayPal Electrical Repairs General Hardware HTML/CSS Jquery/Javascript Media Center Mobile Phones Responsive Web Design SEO and Social Networking Web Design Web Development Web Security web+db Website Hosting Windows XP Youtube

About me

...mostly about web development and programming, with a little bit of anything else related to the Internet, computers and technology.


Get the latest posts delivered to your inbox.