For example, if you were selling Mazda MX-5 car parts then you should put in your title both 'MX-5' and 'MX5'.
If someone searches for 'MX5' and you only have 'MX-5' in your title your listing will not show.
If someone searches for 'MX-5' and you only have 'MX5' in your title your listing will not show.
However, if you were selling a Mazda MX-5 car then you could only put 'MX5' in your title as eBay will match the 'MX-5' from the category name.
With the maximum length of eBay titles set at a low 55 characters it certainly pays to have an understanding of eBay's search system.
I will continue with this topic in future articles.
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