When listing items on eBay that have hyphens in model numbers it is a good idea to include the model number with and without a hyphen in the title.
For example, if you were selling Mazda MX-5 car parts then you should put in your title both 'MX-5' and 'MX5'.
If someone searches for 'MX5' and you only have 'MX-5' in your title your listing will not show.
If someone searches for 'MX-5' and you only have 'MX5' in your title your listing will not show.
However, if you were selling a Mazda MX-5 car then you could only put 'MX5' in your title as eBay will match the 'MX-5' from the category name.
With the maximum length of eBay titles set at a low 55 characters it certainly pays to have an understanding of eBay's search system.
I will continue with this topic in future articles.
by John Avis | September 10, 2011
Have you ever been interested in buying an item on eBay that is available as "Best Offer", where there is multiple quantities on offer and some already sold, and you want to see what the other people have paid?